BILL ROBERTSON
Vice President, Communications and Broadcasting
Robertson enters his 11th season as the Vice President, Communications & Broadcasting for the Minnesota Wild and its parent company, Minnesota Sports & Entertainment (MSE).
Since joining the organization in January of 1998, Robertson’s responsibilities include overseeing the organization’s media relations, community giving, team publications, website content and broadcasting efforts, along with the club’s NHL and broadcast schedules. He also oversees communications efforts for all events at Xcel Energy Center including the National Lacrosse League’s Minnesota Swarm and the Saint Paul RiverCentre. In addition, Robertson plays a role in the club’s team marketing and corporate partner initiatives. He served as the organization’s main liaison and led the strategic planning of both the 2004 NHL All-Star Weekend events and World Cup of Hockey 2004 held in Saint Paul. Robertson was involved in all aspects of the business planning and execution of these high-profile events, which showcased MSE, Xcel Energy Center and the City of Saint Paul on an International stage.
Robertson, 47 (3/21/61), has played a major role in the inception of four professional sports franchises and the opening of four major sporting venues – Target Center, Arrowhead Pond of Anaheim, Edison International Field of Anaheim and Xcel Energy Center. He came to the Minnesota Wild from The Walt Disney Company, where he joined the organization in May of 1993 and oversaw the media relations efforts of the Mighty Ducks of Anaheim during its inaugural season. Following Disney’s purchase of Major League Baseball’s California Angels in 1996, his duties expanded to include the management of media relations, team publications and community relations for the Mighty Ducks and Angels. Prior to joining Disney, Robertson worked for the Minnesota Timberwolves and Target Center from 1989 to 1993.
The 1983 speech communication graduate of California State University–Fullerton has received several distinguished media awards including the prestigious 2005-06 Dick Dillman Award, given to the NHL’s top public relations staff. Robertson was also a recipient of the award four consecutive seasons in Anaheim (1994-97). In 2003, The Hockey News selected the Minnesota Wild as possessing the NHL’s best media relations department in its “The Best of Everything in Hockey” issue. In 2000, Robertson was honored as one of the “100 People to Watch” in Minnesota by Minneapolis/Saint Paul Magazine and one of Twin Cites Business Journal’s “40 Under 40.” He also has twice been chosen to serve as media relations liaison for the U.S. Olympic men’s and women’s ice hockey teams at both the 2002 Winter Olympics in Salt Lake City, Utah and the 2006 Winter Games in Turin, Italy.
The Saint Paul, Minnesota, native is active with several Minnesota-based philanthropic charities and serves on many local community committees, including a promiment leadership role in Twin Cities Dunkers Sports & Entertainment Group. Robertson enjoys playing golf and tennis in his spare time. He and his wife, Beth, have a son, Brett, and a daughter, Brooke. The family resides in Eagan.
