Co-Owner and President
Arlotta enters his sixth season as Co-Owner and President of the Minnesota Swarm in 2014. He runs all aspects of the Swarm's day-to-day business operations including, sales, sponsorship, marketing, community relations, broadcast, and communications. In the summer of 2013, Arlotta was promoted to the role of President after spending five seasons as the Swarm's Vice President.
“I am excited about the vision we have for this team and community. We are committed to growing the sport of lacrosse in Minnesota and bringing a Champions Cup to the best fans in the National Lacrosse League,” Arlotta says.
Prior to joining the Swarm, Arlotta spent 10 years working in the healthcare industry in sales and management. Most recently he served as National Account Manager at Managed Healthcare Associates, a group purchasing organization for specialty pharmacies. His prior experience has provided him with an exceptional sales and marketing philosophy with a keen understanding of customer service.
“Building our fan and partner base and taking care of those customers is our number one priority,” Arlotta says.
Arlotta also represents the Swarm as an Associate Governor in the NLL and is on the league's Properties Committee, which oversees television and sponsorship partnerships, and the NLL Jr. Committe, which focuses on growing box lacrosse on the youth level in the league's nine cities. In the local community, he serves as a board member on six non-profit organizations: Homegrown Lacrosse (since 2009), Minnesota Lacrosse Association (Vice President, since 2009), Northstar AISES Alliance and Professional Chapter (since 2011), Saint Paul Area Chamber of Commerce - Political Action Committee (PAC, since 2011), Northern Star Council – Boy Scouts of America (since 2011), and for the Jefferson Awards (since 2011), a prestigious national recognition system honoring community and public service in America.
In the summer of 2013, Arlotta was named a recipient of the Twin Cities Finest Award presented by the Cystic Fibrosis Foundation. The award honors ten men and ten women in the Twin Cities, between the ages of 25 and 40, who have demonstrated success in their chosen field and commitment to their community. Along with his award, Arlotta along with the other recipients pledged to raise $5,000 in an effort to find a cure for cystic fibrosis.
Following the 2012 season, Arlotta was named the NLL Executive of the Year after helping the Swarm reach new heights both on and off the field. Arlotta significantly helped increase the team’s ticket and sponsorship revenue in 2012. The Swarm's average home attendance rose to 8,595 fans per game at Xcel Energy Center, an increase of nearly four percent from 2011, the second-highest percentage increase in the league this season. Under Arlotta’s guidance, the Swarm broadcast all of their home games on television (Channel 45) and on the radio (SAM 101.5) for the first time in team history.
In 2011, Minneapolis/St. Paul Business Journal recognized Arlotta with the prestigious 40 Under Forty award, which honors business professionals under the age of 40 in the Twin Cities. To be selected, a candidate must demonstrate consistent, outstanding professional achievement and show a commitment to community service as well. Arlotta is also a founding member of the Minneapolis/St. Paul Business Journal Insider's Club, which was established in 2013.
In his time with the Swarm, Arlotta has helped create programs to reintroduce the sport of lacrosse to the Native American community in Minnesota. In 2010, he helped establish an after school program on the Prairie Island Indian Community that keeps kids involved in lacrosse on a year-round basis. Professional coaches from the Swarm visit the community weekly and provide lacrosse instruction and mentoring. Because of his efforts, a competitive team in Prairie Island now participates year-round in multiple lacrosse leagues in the Twin Cities, and became the first Minnesota Native American youth team to compete in over 100 years.
In 2010, Arlotta and the Swarm established Lax-4-Life, an overnight lacrosse camp open to boys and girls from all 11 Minnesota tribal communities. Campers not only learn about the history, tradition and game play of lacrosse, but also life skills, such as the importance of education, healthy living and abstinence from drugs, alcohol and violence.
Arlotta’s work in the Native community has earned praise nationally and locally. This past summer, the Minnesota Swarm was recognized at the White House during First Lady Michelle Obama's Let's Move! In Indian Country initiative. And recently in December, Arlotta was named the recipient of the Spirit of the People Award, which is presented to one individual annually by the Minnesota American Indian Chamber of Commerce (MAICC). Arlotta's Native initiatives have also received press coverage from the Pioneer Press, The Circle, and Indian Country Today Media Network.
In February of 2012, Arlotta was selected to the Board of Directors for the Minnesota American Indian Chamber of Commerce.
Arlotta is a 2010 graduate of the Saint Paul Area Chamber of Commerce Leadership Saint Paul program. From 2010-12, Arlotta served on the Planning Committee for the Saint Paul Area Chamber of Commerce Young Professionals (YPro). Under Andy’s leadership, the Swarm was named the winner of the 2011 Deubener Award in the category of Family-Owned Business. The Saint Paul Area Chamber of Commerce presents the award to companies that exemplify growth, excellence, risk, diversity and innovation. The Swarm was also a finalist for the Deubener Award in 2010.
Arlotta recently participated as one of 50 local leaders, which also included St. Paul Mayor Chris Coleman and Minneapolis Mayor R.T. Rybak, in the Minneapolis-St. Paul InterCity Leadership Visit in Portland, Ore. this past October. The two-day trip addressed local community economic development, education and urban issues.
He is currently involved in the Imagine the Possibilities program at Risen Christ School in Minneapolis, where he serves as a mentor to 8th grade students. In his role as a mentor, Arlotta is providing students with an in-depth curriculum on the business aspects of running a professional indoor lacrosse team.
This past November, he served on the volunteer committee for the 2011 American Indian Science and Engineering Society (AISES) National Conference in Minneapolis. AISES is an organization that aims to substantially increase the representation of American Indians and Alaskan Natives in engineering, science and other related technology disciplines.
Arlotta, 36 (1/18/77), graduated from Northern Illinois University in 1999 with a degree in corporate communications and was a member of the school’s wrestling and Army ROTC programs. While at NIU, Arlotta was a member of the ROTC Dean’s List and named GTE Huskie Scholar. In 1995, Arlotta traveled to El Salvador and Guatemala as a member of Athletes in Action (AIA), a Christian ministry group. In 1997, Arlotta was selected to wrestle for the U.S. National team in Poland.
Arlotta was born in Libertyville, Ill. and grew up in Whitefish Bay, Wis. He currently resides in St. Paul with his wife, Brook, and their dog Fen.