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Arlotta wins NLL Executive of the Year Award

06/05/2012, 11:49am CDT
By mnswarm.com

Swarm Co-Owner led team to victory on business side while team was winning on the field in 2012


Swarm Co-Owner & Vice President Andy Arlotta

SAINT PAUL, Minn. – The National Lacrosse League (NLL) today announced that Minnesota Swarm Co-Owner & Vice President Andy Arlotta has been honored as the league’s Executive of the Year. The Executive of the Year Award is voted on by the league’s Board of Governors.

Over the past year, Arlotta has been actively involved in helping the sport of lacrosse grow through hours and hours of hands-on work across the state. His efforts have also benefited the local community as a whole through his many roles with non-profit organizations in the Twin Cities.

“I’m truly honored to receive this award from the league,” said Arlotta, who completed his fourth year with the Swarm in 2012. “The Swarm organization prides itself in being active in the community, and I’d like to thank everyone in the front office for their efforts and doing their part in helping the Swarm receive this prestigious award.”

On the fioor this season, the Swarm reached the West Division Finals for the first time in team history and finished with a 10-8 overall record. Minnesota fielded the youngest team in the league in 2012 while also having the league’s lowest player payroll. Along with the team putting forth their best season to date, Arlotta also guided the Swarm to new heights on the business side as well.

Arlotta significantly helped increase the team’s ticket and sponsorship revenue this season. The Swarm's average home attendance rose to 8,595 fans per game at Xcel Energy Center, an increase of nearly four percent from 2011, the second-highest percentage increase in the league this season. Under Arlotta’s guidance, the Swarm also made tremendous strides in media coverage. For the first time in team history, the Swarm broadcast all of their home games on television (Channel 45) and on the radio (SAM 101.5). The increased exposure also carried over with local media outlets, as the Swarm received the most media coverage in their eight-year history.

“I’m very proud of Andy’s accomplishments in both the lacrosse world and the local community,” Swarm Owner & President John Arlotta said. “Andy has put forth a lot of time and effort towards helping grow the sport of lacrosse through his many roles in the community. Through his work in the local Native American Community, Andy helped the Swarm and the NLL receive recognition at the White House this past summer. In addition, his commitment in the local business community through his involvement with the St. Paul Area Chamber of Commerce has also opened new doors for the sport and the Swarm. Andy has done a fantastic job running the day-to-day operations of this franchise and is directly responsible for helping the Swarm significantly increase ticket revenue and sponsorships opportunities.”

NLL Commissioner George Daniel added, “Andy has demonstrated the ability to develop and maintain corporate partnerships on a level that is as high as any team in the league. We congratulate Andy and the Swarm organization on this well-deserved award.”

This past summer due to Arlotta’s efforts in helping re-instill lacrosse in Minnesota’s Native American Communities, the Minnesota Swarm and the NLL were recognized at the White House during First Lady Michelle Obama's Let's Move! In Indian Country initiative. Recently in December, Arlotta was named the recipient of the Spirit of the People Award, which is presented to one individual annually by the Minnesota American Indian Chamber of Commerce (MAICC). Every year, the Spirit of the People Award recognizes one recipient who brought people together to promote and utilize the gifts of individuals and organizations to enhance, heal and strengthen American Indian Communities in Minnesota. In February of 2012, Arlotta was selected to the Board of Directors for the Minnesota American Indian Chamber of Commerce.

Prior to the Arlotta’s involvement, there were no active lacrosse teams among any of Minnesota’s Native American Communities. Arlotta currently leads the Swarm’s year-round lacrosse program on the Prairie Island Indian Community and the Lax-4-Life Camp in the summer, which is held for boys and girls from all 11 reservations across Minnesota. Campers not only learn about the history, tradition and game play of lacrosse, but also life skills, such as the importance of education, healthy living and abstinence from drugs, alcohol and violence.

Due to his efforts, a competitive team in Prairie Island has been participating year-round in multiple lacrosse leagues in the Twin Cities for the past two years, and became the first Minnesota Native American youth team to compete in over 100 years in 2011.

Under Andy’s leadership, the Swarm was named the winner of the 2011 Deubener Award in the category of best Family-Owned Business. The Saint Paul Area Chamber of Commerce presents the award to one company that exemplifies growth, excellence, risk, diversity and innovation. Arlotta is also a recipient of the prestigious 40 Under Forty award from the Minneapolis/St. Paul Business Journal, which honors business professionals under the age of 40 in the Twin Cities.

Arlotta currently represents the Swarm as an Associate Governor in the NLL and is on the league's Properties Committee, which oversees television and sponsorship partnerships. In the local community, he serves as a board member on six non-profit organizations: Homegrown Lacrosse (since 2009), Minnesota Lacrosse Association (Vice President, since 2009), Northstar AISES Alliance and Professional Chapter (since 2011), Saint Paul Area Chamber of Commerce - Political Action Committee (since 2011), Northern Star Council – Boy Scouts of America (since 2011), and for the Jefferson Awards (since 2011), a prestigious national recognition system honoring community and public service in America.

He is currently involved in the Imagine the Possibilities program at Risen Christ School in Minneapolis, where he serves as a mentor to 8th grade students. In his role as a mentor, Arlotta is providing students with an in-depth curriculum on the business aspects of running a professional indoor lacrosse team.

Minnesota’s front office has also been recognized with the General Manager of the Year (John Arlotta) and Head Coach of the Year (Joe Sullivan) awards this season.

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